How Well Do You Differentiate Your PEO Services? 
Success in Selling PEO depends more on your ability to differentiate your services that on any other factor. 
The Differentiation Secret Involves 3 Beliefs
Market Beliefs determine how likely you to are to receive calls from new qualified prospects.
Community Beliefs determine how likely are you to receive qualified referrals.
Prospect Beliefs determine how likely you are to be invited to meet to discuss your services with prospects when you call.
When it comes to converting non-PEO Prospects into new PEO Clients without compromising margin, differentiation is key.
PEOs that learn the Secret will lead their markets for years to come.
Rate your business in 9 areas to discover strengths and weaknesses with your differentiation strategy.