Differentiation Assessment Report
PEO Differentiation Assessmssment
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The results reflected in this report are typical for the Independent PEOs in 2023. This is outstanding news for you.
Section 1: What Does Your Market Believe About You?
How likely are you to get leads for new prospects?
How likely are you to get leads for new prospects?
- QUESTION 1: Our services are so compellingly relevant to our market that we can anticipate a surplus of new unsolicited leads solely based on our visibility and reputation
- QUESTION 2: Our prospects know our differentiation and superior value compared to other PEOs. For this reason, competition has no impact on our success.
- QUESTION 3: Our reputation sets us apart and attracts so much positive interest that we are invited to participate in most of the best PEO opportunities in our market.
Results in Percentages
DIAGNOSTIC: The survey results from this section indicate that your PEO's market visibility and reputation aren't resonating as effectively as you'd like with potential clients. It's apparent that you're not generating enough interest to bring in new leads. It's possible that your differentiation isn't well-understood or articulated to the market. The objective here is to create a compelling narrative about your services that allows prospects to confidently choose you over your competitors.
When it comes to your market, it seems like your unique qualities aren't being effectively communicated. Prospects can't differentiate you from competitors before they engage with your services. This inability to stand out impacts how your brand is perceived and the subsequent opportunities that are presented to you. You look like your competition. And that's what you are. Like it or not.
When it comes to your market, it seems like your unique qualities aren't being effectively communicated. Prospects can't differentiate you from competitors before they engage with your services. This inability to stand out impacts how your brand is perceived and the subsequent opportunities that are presented to you. You look like your competition. And that's what you are. Like it or not.
Recommendation: Explore strategies to better communicate your unique selling points and the superior value you offer compared to other PEOs. This could be through your website, marketing campaigns, or even in your everyday interactions with potential clients. As it is now, the lack of interaction and discussion at the market level makes your industry in general and your company in particular practically irrelevant to Google, and to the world. Focus more attention on public reputation with systems to build, manage, and market a reputation.
Section 2: What Does Your Community Believe About You?
How likely are you to receive streams of qualified referrals.
How likely are you to receive streams of qualified referrals.
- QUESTION 4: We're a “most valuable member” of our business community made evident because our channel partners bring us new qualified prospect leads every week.
- QUESTION 5: Our authority provides so much credibility and influence that our channel partners tell us that we are undeniably essential to their success.
- QUESTION 6: Our market leadership is evident to all because we are the “1st Choice PEO” for every business in our local community.
Results in Percentages
DIAGNOSTIC: From your responses, it appears that your PEO isn't yet seen as an essential partner in your business community. You are not getting the support you need in terms of qualified referrals from your channel partners or Centers of Influence. This suggests a lack of awareness or appreciation of your value within your community.
Your channel partners don't view your relationship as being essential to their success, which in turn might affect the number of referrals and the level of engagement you receive from them.
Moreover, your company is not seen as the "1st Choice PEO" in your local community. This suggests that there's work to be done in elevating your market position.
Recommendation: Invest more in fostering relationships with your channel partners. Ensure they understand the value you provide and how it can aid their success. Work on your visibility within the local community and strive to become a leader in your market. It's not enough to tell your community how valuable you are, you have to show them. They need prospects, too. Why don't you make it your priority to make them successful?
Your channel partners don't view your relationship as being essential to their success, which in turn might affect the number of referrals and the level of engagement you receive from them.
Moreover, your company is not seen as the "1st Choice PEO" in your local community. This suggests that there's work to be done in elevating your market position.
Recommendation: Invest more in fostering relationships with your channel partners. Ensure they understand the value you provide and how it can aid their success. Work on your visibility within the local community and strive to become a leader in your market. It's not enough to tell your community how valuable you are, you have to show them. They need prospects, too. Why don't you make it your priority to make them successful?
Section 3: What Does Your Prospect Believe About You?
How likely are you to be invited to meet to discuss your services with people you call?
How likely are you to be invited to meet to discuss your services with people you call?
- QUESTION 7: Our reputation for delivering value is so strong that our sales representatives effortlessly secure meetings with their desired contacts.
- QUESTION 8: Our sales representatives effectively manage an ever growing "reserve list" of qualified prospects who look forward to meeting.
- QUESTION 9: Our regular efforts to support our local business community create so much value that new prospects actively seek us out to engage with us.
Results in Percentages
DIAGNOSIS: Based on your responses, your reputation doesn't seem to facilitate your sales representatives in securing meetings with their desired contacts. It's clear that your sales team is having to work hard to schedule meetings, and this might be due to the perceived value of your services in the eyes of your prospects.
There isn't an extensive list of prospective clients eager to meet your sales reps, suggesting that the unique selling points of your PEO aren't resonating with your prospects.
Additionally, while your efforts to support the local business community are commendable, they're not generating the level of interest from prospects that you would like. This might be because your efforts aren't being communicated effectively or aren't seen as relevant to potential clients.
Recommendation: Enhance your communication strategy. Ensure it highlights the ways in which your PEO is delivering value to clients and the local business community. Build a compelling narrative about your services that resonates with your prospects, generating their interest to engage with you. Stop leading with the same messaging you competitors have always used. Stop overwhelming the prospects that have shoen no interests. Focus your attention so well that your sales reps can be better equipped to meet with prospects in a way that proves they care more about their prospects success than their own.
There isn't an extensive list of prospective clients eager to meet your sales reps, suggesting that the unique selling points of your PEO aren't resonating with your prospects.
Additionally, while your efforts to support the local business community are commendable, they're not generating the level of interest from prospects that you would like. This might be because your efforts aren't being communicated effectively or aren't seen as relevant to potential clients.
Recommendation: Enhance your communication strategy. Ensure it highlights the ways in which your PEO is delivering value to clients and the local business community. Build a compelling narrative about your services that resonates with your prospects, generating their interest to engage with you. Stop leading with the same messaging you competitors have always used. Stop overwhelming the prospects that have shoen no interests. Focus your attention so well that your sales reps can be better equipped to meet with prospects in a way that proves they care more about their prospects success than their own.
Key to Understanding Red, Yellow, and Green Responses
