How Well is Your PEO Differentiated?
This simple diagnostic will show you.
Successful PEO selling depends more on the ability to differentiate services than anything else. 
Differentiation Secret - 3 Beliefs
Market Beliefs determine how likely you to are to receive calls from new qualified prospects.
Community Beliefs determine how likely are you to receive qualified referrals.
Prospect Beliefs determine how likely you are to be invited to meet to discuss your services with prospects when you call.
When it comes to converting non-PEO Prospects into new PEO Clients without compromising margin, differentiation is key.
PEOs that learn the Secret will lead their markets for years to come.
Rate your business in 9 areas to discover strengths and weaknesses with your differentiation strategy.