Differentiation Blueprint Guaranteed Results
Introducing a comprehensive program that guarantees you'll begin to convert prospects at higher percentages and higher margins almost immediately.
 Here's a sample of what you can expect within the first 3-6 months: 
1. Organic Leads and Opportunities - CONSTANT INCREASE

An ever increasing flow of high-quality organic leads from the market. As more companies enter the search for PEO services, you'll be on the top of the list to call. Search engines will recommend you, without investing in SEO.

Clear and verifiable superiority over your competition. No other PEO will be able validate their sales promises. None of your competitors will be able to minimize or undermine your value without hurting themselves. 

Increasing awareness and access to premium opportunities in your market. You'll be asked to bid on deals your team never sees today by prospects who are doubting the claims of the PEOs they're already talking to. 

2. Client and Partner Referrals - IMMEDIATE INCREASE

Immediate and accelerating increase in referrals from channel partners. You won't keep having to come up with new incentives to get them to refer you to their clients and prospects. 

Your current channel partners will become more intersted in what you are doing, while new channel partners will emerge hoping to work with you to increase their influence and help their clients.

Verifiable and undisputed recognition as the leading PEO provider in your market. Your channel partners will know it, and they will communicate this to their network. 

3. Self Generated Prospect Discovery Meetings - IMMEDIATE INCREASE

2x-5x Increase in numbers of Sales Rep discovery calls from cold prospecting. Your sales reps will begin to expect success scheduling meetings with prospects they choose to meet with.

A reserve of prospects who want to schedule discovery calls. You'll have a lot more discretion about who you invest sales time with. No more scheduling meetings just to hit metrics. 

Regular and natural introductions of new connections who know, like, trust you enough to respond when your team reaches out. Professional relationships who may or may not be prospects but will be sources of encouragment and referrals.

Everything works together in a way that guarantees fast results, and promises that results will just get better for as long as you continue differentiating.
Check out 9 Key Differences Between Differentiated and  Typical Professional Service Providers in America
Non-differentiated Service Providers:

don't get many organic unsolicited leads that we don't pay for.

deal with tough competition on most opportunities.

don't know about most of the premium opportunities for doing buseinss in our market.

have to continually push channel partners for new referrals. 

don't have channel partners who care about their success

are just one of many other service providers in the market.

have sales reps who often struggle to schedule sufficient discovery calls.

make their sales reps work to locate new prospects every month.

expect sales reps to initiate almost all contact with new potentials.

Differentiated Service Providers:

have a good flow of organic high-quality leads

easily dominate the competition in most opportunities.

are a key player in most of the premium opportunities taking place in the market.

have channel partners who champion their success. 

are considered indispensable associates by channel partners.

are considered the First-Choice service provider in the market.

enable sales reps to easily schedule sufficient discovery calls.

enable sales reps to have an ever-growing number of prospects reserves

put sales reps in position to receive invitations to call new potentials.

What Happens When Professional Service Providers
Can Successfully Differentiate?
Typical Service Providers say ...

We don't get many organic unsolicited leads that we don't pay for.

We deal with tough competition on most opportunities.

We don't know about most of the premium opportunities for doing buseinss in our market.

Our channel partners have to be prodded for new referrals. 

Most of our channel partners don't really care about us.

We're one of many other PEO providers in our market.

Our sales reps often struggle to schedule sufficient discovery calls.

Our sales reps work to locate new prospects every month.

Our sales reps initiate almost all contact with new potentials.

Differentiated Service Providers say ...

We have a good flow of organic high-quality leads

We easily dominate our competition in most opportunities.

We are a key player in most of the premium opportunities taking place in our market.

Our channel partners champion our success. 

Our channel partners consider us indispensable associates.

We're the First-Choice PEO provider in our market.

Our sales reps easily schedule sufficient discovery calls.

Our sales reps have an ever-growing number of prospect reserves

Our sales reps receive invitations to call new potentials

Will Differentiation Help Your PEO? 
Find out by answering these diagnostic questions:
Statement

We would benefit from a Flow of High-Quality Organic Leads

Things would be a lot easier if there was less competition.

It would be awesome to know about premium opportunities in our market as they are happening

We wish our channel partners brought us more regular referrals

We wish our channel partners thought about us more often.

We wish we were the First-Choice PEO Provider in our market.

We wish our sales reps scheduled more discovery calls

We wish our sales reps had an easier time of finding new qualified prospects to call every month.

We wish our sales reps had an easier time meeting new business owners to qualify.

Answer







Ideas to Prioritize or Rank Projects
PROJECTS TO CONSIDER (Rank 1-5) 
Value
Interest
Speed
Cost
Total
Find a way to produce a flow of high quality organic leads

Do what is required to eliminate the influence of competition

Implement a way to know about premium opportunities in the market

Guarantee exisiting channel partners provide regular referrals

Cause new channel partners to desire to be aligned.

Become the recommended first choice PEO provider in your market

Create system to double discovery calls for sales reps

Develop a Proven process to guarantee a reserve of qualified prospects

Discover and implement a natural process to eliminate cold calls

The Differentiation Blueprint Can Guarantee Results
It's a comprehensive program that guarantees you'll begin to convert prospects at higher percentages and higher margins almost immediately.
 Here's some of what you can expect within the first 3-6 months: 
Leads and Opportunities - GRADUAL INCREASE

An ever increasing flow of high-quality organic leads from the market. As more companies enter the search for PEO services, you'll be on the top of the list to call. Search engines will recommend you, without investing in SEO.

Clear and verifiable superiority over your competition. No other PEO will be able validate their sales promises. None of your competitors will be able to minimize or undermine your value without hurting themselves.

Increasing awareness and access to premium opportunities in your market. You'll be asked to bid on deals your team never sees today by prospects who are doubting the claims of the PEOs they're already talking to. 

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Referrals - IMMEDIATE INCREASE

Immediate and accelerating increase in referrals from channel partners. You won't keep having to come up with new incentives to get them to refer you to their clients and prospects. 

Your current channel partners will become more intersted in what you are doing, while new channel partners will emerge hoping to work with you to increase their influence and help their clients.

Verifiable and undisputed recognition as the leading PEO provider in your market. Your channel partners will know it, and they will communicate this to their network. 

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Discovery Meetings - IMMEDIATE INCREASE

2x-5x Increase in numbers of Sales Rep discovery calls from cold prospecting. Your sales reps will begin to expect success scheduling meetings with prospects they choose to meet with.

A reserve of prospects who want to schedule discovery calls. You'll have a lot more discretion about who you invest sales time with. No more scheduling meetings just to hit metrics. 

Regular and natural introductions of new connections who know, like, trust you enough to respond when your team reaches out. Professional relationships who may or may not be prospects but will be sources of encouragment and referrals.

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Everything works together in a way that guarantees fast results, and promises that results will just get better for as long as you continue differentiating.

ABUNDANT HIGH QUALITY LEADS

Differentiation has made you a magnet for potential clients. The reputation and relevance of your PEO are now a self-sustaining lead generation engine, bringing an ever-growing number of potential clients to your doorstep.

DOMINATE YOUR COMPETITION

By so clearly differentiating your PEO, your prospects no longer consider your competition relevant. With this freedom, you’ll confidently acquire new business without the pressure to drop your pricing or the constant need to defend yourself. 

PLAYER FOR PREMIUM OPPORTUNITIES

Your distinguished reputation has made you a prime contender for the most rewarding opportunities in your market. You are the go-to PEO for businesses seeking the best, affording you the most lucrative business engagements.

CHANNEL PARTNERS' CHAMPION

Your value is so well recognized by strategic alliance partners that they continually bring you qualified leads. They appreciate the value you add to their clients, and they actively help strengthen your client base.

INDESPENSIBLE ASSOCIATE

Your relationships with channel partners not only bolster their client satisfaction but also enrich them with opportunities. Being in an alliance with you provides a constant influx of new business prospects for them, making your association indispensable.

FIRST CHOICE PEO PROVIDER

You're not just the clear market leader; you are the preferred provider businesses trust to meet their PEO needs. This esteemed position means greater market share, increased customer loyalty, and at margins much higher than industry averages

NO STRUGGLE DISCOVERY CALLS

Your strong reputation for delivering value has led to effortless scheduling of discovery calls. This ease in securing meetings means your sales team can focus more on closing deals and less on hunting for prospects.

EVER GROWING PROSPECT RESERVE

Your sales representatives manage a thriving list of eager prospects. Your PEO has replaced the constant hunt for new leads with a steady stream of prospects awaiting their meetings.
 

MAGNET FOR ORGANIC INTEREST

Your support to the business community has made you a beacon for prospects. Your commitment has fostered an ecosystem where organic and profitable relationships naturally gravitate towards your business, fueling long-term growth.

1 BECOME A LEAD MAGNET

Never worry about the exhausting and expensive pursuit for leads ever again. Just imagine waking up each day knowing that your visibility and reputation have turned your PEO into a magnet for high-quality leads.

2 PRACTICAL END OF COMPETITION

Get out from under a constant shadow of competition. Consider the opportunities that would come if your PEO stood out so much that your prospects no longer deemed your competition relevant.

3 STOP MISSING TOP OPPORTUNITIES

Become the prime contender for the most rewarding opportunities in your market.  What might your business accomplish if you were always considered for the most rewarding opportunities in your market?

4 PARTNERS THAT HELP YOU GROW

Never suffer through strained relationships with partners who don't actively bring in leads ever again. Picture a world where your strategic alliance partners consistently bring you qualified leads due to your indisputable value.

5 MOST DESIRED PARTNER

Never endure partnerships that don't yield results ever again. Your partners get new business just from being friends with you. This makes you a very important person to them.

6 YOU'RE THE NUMBER ONE CHOICE

You're not just the best, you're the favorite. Businesses choose you to meet their PEO needs. This means you have more customers, they stick with you longer, and you make more money.

7 END ACTIVITY STRESS

Never bear the stress of securing meetings with your desired contacts ever again. How would it change your world if your strong reputation led to effortless scheduling of discovery calls?

8 EVERGROWING PROSPECT RESERVES

Never struggle with the never-ending hunt for new leads ever again. Just think, you could be managing a thriving list of eager prospects, replacing the constant hunt for new leads with a steady stream of qualified prospects.

9 NO MORE FORCED OUTREACH

No more calling people who don't want to talk to you. Your help to local businesses makes them want to meet with you. This means your business keeps growing with strong and meaningful relationships.